Guvon Hotels recently embarked on a tongue in cheek campaign, certain to ruffle some “some okes” feathers. The “Forget the Online Okes” campaign pokes fun at OTA’s and the high commissions payable when making online bookings via a third party.
Reta Coetzee, heading up the Central Reservation team, is passionate about encouraging guests or corporates to book directly with any of the Guvon Hotels. “We promise to match any online rate that an OTA may offer. The Guvon Hotels website and all hotels listed on the site are extremely user friendly – follow four easy steps and your booking is made.”
Group Marketing Manager Christa Badenhorst adds: “Although most hotels have a love-hate relationship with OTA’s, we do realize that we cannot live without them. Large booking engines such as Booking.com have major advertising and Google remarketing budgets, which we benefit from tremendously.”
The Guvon Hotels strategy echoes the sentiment of Robert Rauch who stated in his article “Top 10 Hospitality Industry Trends in 2015” that OTA’s should be part of your bigger picture: “The key is to negotiate with your distribution team (yes, the OTAs can be an integral part of your team) and reduce your commissions. Then make certain that you have a strategy in place to earn the repeat business of every single guest…and get them to book direct next time.” Sound advice for booking more profitable business from Mr Rauch.
Booking via the Central Reservations Office eases the booking process: “Instead of calling seven properties for comparative quotes, guests can instead contact CRO (Central Reservations Office), provide the date they want to travel and CRO will be able to come back with availability and rates for the given dates from all the properties. One stop shop seems like such and abused term, but this really is the case when booking via CRO.” Coetzee concludes.
Guvon Hotels & Spas is a leading hospitality group offering a collection of hotels in Gauteng, Northwest and Mpumalanga. And we want our guest to book direct for the best price available. All properties offer excellent accommodation, conference, team building and wedding facilities. Kloofzicht Lodge & Spa, Glenburn Lodge, Bush Willow Tented Camp and Chicama Spa are in Muldersdrift, in the Cradle of Humankind. Askari Game Lodge & Spa, a Big 5 game reserve, is in Magaliesberg, while Umbhaba Lodge is situated in Hazyview. The Fairway Hotel & Golf Resort (Randpark Golf Club), and All Suite On 14th (Fairlands) add city retreats to our country collection of properties.
BOOKINGS: email@example.com | Tel 08611 48866 | www.guvonhotels.co.za
Words: Christa Badenhorst | Group Marketing & PR | firstname.lastname@example.org |