Branded vehicles are moving billboards and cost effective adverts. Another very compelling reason for vehicle branding raised its ugly head this week: victimisation.
Guvon Management Services provides casual staff to the Tourism and Hospitality Industry in the form of waitrons, bartenders, supervisors, managers and cleaners to hotels, lodges, guest houses, conference centres, business parks and petrol stations. Staff has to be transported to the various venues predominantly in the Muldersdrift area where they work. While being transported in a brand new, unmarked kombi, the GMS driver was apprehended by the local tax brigade and told in no uncertain terms that they wont tolerate another operator in the area.
Taxis operate within certain areas and are very protective of these routes. An unmarked kombi may be eating into their monthly income and client list. About Branding who specialises in vehicle branding, came to the rescue. We caught the About Branding team in action while branding the GMS staff vehicle:
For staffing solutions, contact Solomon Mehlomakhulu (GMS operations manager) on Tel 011 668 1600/ firstname.lastname@example.org